your voice SEO, you must adapt your content. Indeed, manual searches aim to type two to three key words while voice search is conversational
Today, AIs are more and more present in our daily lives. Smartphones have it and Siri or Alexa become even more efficient. Google, therefore, places the emphasis on conversational content, which implies that companies must take this factor into account for their SEO.
Voice search and SEO
As everyone knows, Google's algorithm changes regularly to offer Internet users the best browsing comfort. Previously, requests were made from a computer keyboard. Internet searches are now driven by the sound of voice (61% of French people use voice search). This change significantly alters the search results.
Indeed, before, it was enough to type a keyword in the search bar to find all the propositions linked to this keyword. However, with AIs like Siri, Internet users direct their requests in the form of questions or partial sentences.
How to optimize the SEO of your site for voice search?
For your SEO, it is fundamental to adapt to new methods. For this, you can be accompanied by a web agency.
Optimized mobile site
In the event that your site is not optimized for mobile, your SEO for voice searches will be negatively impacted. Indeed, it is mobile-first which is now taken into account in the indexing of site pages. On the other hand, page load time is an important factor in terms of SEO and it should be reduced as much as possible. Your site must be "responsive".
For your voice SEO, you must adapt your content. Indeed, manual searches aim to type two to three key words while voice search is conversational. It is, therefore, necessary to identify long-tail queries and favour articles that start with "how," "why", "where", etc. Finally, develop rich semantics around your subject with relevant keywords.
This is a crucial point. Voice searches are usually done on smartphones which are mobile devices. Local businesses must therefore think about local search and geolocate by optimizing their Google My Business page, for example. Indeed, Internet users often seek information related to the position of a company such as "where is the nearest open bakery?" ".
The zero position
When an Internet user performs a voice search on a connected speaker, the AI does not dictate all the search results and selects the site in position 0. You must therefore reach this position by optimizing your local pages.